Walmart is joining forces with BuzzFeed in its quest for millennial shoppers (WMT)
Walmart is partnering with BuzzFeed’s Tasty app.
The retailer will start selling its kitchen tools, appliances, and eventually food through links in Tasty’s recipe videos.
This will open Walmart to a vast market of potential new customers. Tasty has nearly 91 million Facebook followers, and its recipe videos have accumulated more than 65 billion views.
Walmart has struck a deal with BuzzFeed’s Tasty app to help the retailer sell its kitchen tools, appliances, and groceries to the viral recipe hub’s tens of millions of followers.
Starting Thursday, Tasty’s step-by-step recipe videos will contain links to buy products featured in the …read more
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