Walmart is joining forces with BuzzFeed in its quest for millennial shoppers (WMT)

December 7, 2017
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Walmart is partnering with BuzzFeed’s Tasty app.
The retailer will start selling its kitchen tools, appliances, and eventually food through links in Tasty’s recipe videos.
This will open Walmart to a vast market of potential new customers. Tasty has nearly 91 million Facebook followers, and its recipe videos have accumulated more than 65 billion views.

Walmart has struck a deal with BuzzFeed’s Tasty app to help the retailer sell its kitchen tools, appliances, and groceries to the viral recipe hub’s tens of millions of followers.

Starting Thursday, Tasty’s step-by-step recipe videos will contain links to buy products featured in the …read more

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