The ‘Salesforce of Pot’ just announced the latest takeover in the legal cannabis industry
Baker, a top cannabis tech platform, is acquiring Grassworks, one of it’s largest competitors.
The move puts Baker’s product in 850 dispensaries in valuable markets.
It’s a sign of M&A activity heating up in the industry.
Baker, a Denver-based customer engagement platform sometimes called the ‘Salesforce of Pot’, acquired smaller rival Grassworks, in the latest merger in the maturing legal cannabis industry.
Both companies are so-called customer relationship management platforms, that help businesses track sales and customer relationships. The move adds 150 dispensary clients to Baker’s roster of 700 in US states with legal cannabis as well as a handful of Canadian …read more
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