THE ANDROID MESSAGING EVOLUTION: How Google is responding to messaging app dominance (GOOG, GOOGL)

December 7, 2017
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This is a preview of a research report from BI Intelligence, Business Insider’s premium research service. To learn more about BI Intelligence, click here.

The communications market is in the midst of an all-out war. The deluge of messaging apps, such as Facebook Messenger, WhatsApp, WeChat, and Viber, have over-run the segment traditionally owned by SMS and a massive revenue generator for wireless carriers.

And consumers are beginning to view these chat apps not as messaging platforms but as portals to the internet. This is threatening the control Google and Apple have over the mobile ecosystem via Android and iOS. And …read more

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