Apple hardware executive talks A-x chips, Face ID and more in rare interview

November 15, 2017
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The marketing jargon surrounding Apple’s series of A-x chips is admittedly a bit over the top, with even Apple conceding that names like A10 Fusion and A11 Bionic are essentially nothing more than marketing gimmicks. Still, don’t let Apple’s clever marketing throw you off. Apple’s A-x chips are absolute powerhouses and continue to destroy all-comers each and every year.

Interestingly enough, the A11 Bionic chip that powers Apple’s iPhone 8 and the recently released iPhone X performed so well in early testing that Primate Labs founder John Poole had a hard time believing early Geekbench testing results.

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