Amazon aims to diminish the role of smartphones with Alexa (AMZN)
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Amazon is seeking ways to expand the scope of its AI-infused voice assistant that will reduce user reliance on smartphones. Amazon’s consumer tech success hinges on this strategy:
The company missed out on the smartphone market, and outside the home, users tend to rely on their phone’s native voice assistant — a market controlled by Google and Apple — rather than third-party competitors such as Alexa (available via the Amazon app).
To continue growing its voice platform and keep Alexa …read more
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