A Disney-Fox deal is not just about Netflix – it also has major ad sales ramifications

December 7, 2017
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While Disney seems to want Fox primarily for its content assets as part of its budding war with Netflix, don’t forget about ad sales.
The combined media entity will immediately boast of a broader array of TV networks to sell to marketers, allowing it to command more clout in the market and deliver elaborate cross-network packages.
Fox’s ad team could also help nudge Disney ahead in data-driven ad sales, where it’s fallen behind, say ad buyers.

Investors, commentators and stakeholders alike are watching closely as Disney closes in on a deal to acquire a collection of valuable assets from 21st Century Fox — …read more

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